In my last post I said that if you only have a little time, you should pick five questions and answer them really well. A few people asked me the obvious follow-up… Which five? I suppose it’s a good question. And the answer is much closer to home than you’d think. You don’t need a…
Short answer: yes! I’ve watched it happen recently with one of my clients, and it’s happened much faster than I thought it would! When AI search first started getting talked about, I assumed it would be a big brand game. The household names, the huge publishers, the companies with a team of twenty writing content…
People now ask ChatGPT and Gemini for AI recommendations instead of searching. How to make sure the AI names you, not the firm down the road.
