Here’s what happened with a little AEO and GEO work: I spent a little time each week on PULO Compliance’s neglected website, answering the questions its customers actually ask in a way that both Google and the AI tools can quote. In two months it went from less than a click a day to 204…
Short answer: yes! I’ve watched it happen recently with one of my clients, and it’s happened much faster than I thought it would! When AI search first started getting talked about, I assumed it would be a big brand game. The household names, the huge publishers, the companies with a team of twenty writing content…
A plumber near Bottesford rang me last autumn, a bit flustered. His wife had looked at his website on her phone and said it looked “dodgy”… Not the design, but the little label next to the web address, which said “Not secure”. He’d had that website for six years. Nobody had ever told him. And…
A while back a lovely woman who runs a dog grooming business near Bingham asked me why a groomer she’d never heard of kept outranking her on Google. Her website was nicer. Her reviews were better. She’d done everything I’d normally suggest. So I had a poke around. And the other groomer was mentioned on…
Have you ever wondered why you get website visitors but no enquiries?? Getting found is only half the job… I think sometimes people forget that bit. You do the work. You claim the Google profile, you sort the website, you get a few reviews in. And then you check your stats one evening and there…
A while back someone showed me their new website on a phone in a car park in Nottingham, absolutely delighted with it. And it was lovely – Proper photography, nice colours, the lot. They’d paid a fair bit for it and wanted to show it off. Then they asked why nobody was finding it… I…
‘Do you actually need a website these days?’ Someone asked me this recently, in the slightly defensive way people ask when they’ve already made their mind up… “I’ve got the Google profile, I’ve got a Facebook page, the phone rings. What’s a website going to do for me?” It’s a good question, and I don’t…
Quick answer: You can do every single thing I do, for free, and some of you absolutely should. A Google Business Profile costs nothing. Claiming your Bing and Apple Maps listings costs nothing. Asking for reviews costs nothing. There’s no secret and no gate. What it costs is about 15 hours to set up properly…
Here’s the quick answer to Becky Halls vs Merchynt: Merchynt is a Santa Monica company, and Paige is their AI agent that runs your Google Business Profile for $99 per business per month. It writes your posts, answers your reviews, handles citations and tracks whether ChatGPT and Perplexity mention you. Genuinely clever, and honestly cheap…
Most local businesses I talk to have had a go at their Google Business Profile. Maybe not finished it, but they’ve claimed it, stuck a photo on, tidied up the hours. Good. That’s the big one, and if you’ve done that you’re already ahead of plenty of your competition. Then I ask about Bing and…
