A friend of mine runs a small salon near Cropwell Bishop. A few months back, a customer rang to say she’d turned up on a Monday and the door was locked. Her Google profile said open Mondays. It always had been closed on Mondays, and she’d never changed it. Somebody else had! Probably a well-meaning…
I had a look at a plumber’s Google profile the other week. A good one, based near Bingham, years in the trade, loads of reviews. And under “Services” there was one line. Just the word “Plumber”. He does boiler servicing, leak repairs, bathroom fits, power flushing, the lot. None of it was written down. So…
Quick one this week… I want to talk about something that trips up a lot of local businesses, and it’s not really about clever wording or SEO tricks. It’s timing – and the ‘seasonal search spikes’. Searches for local businesses don’t happen at a steady drip all year round. They come in bursts. Nobody’s googling…
I look at a lot of Google Business Profiles! Plumbers in Bottesford, salons in Radcliffe on Trent, a farm shop out towards Elton… And after a while you start seeing the same handful of Google Business Profile mistakes and problems over and over. None of them are complicated. They’re mostly ten-minute fixes that nobody ever…
Quick one to start: when was the last time you actually looked at the photos on your Google Business Profile? Properly looked, like a stranger would. A lot of people haven’t touched theirs in years, and it’s costing them customers. Here’s why it matters so much. Someone in Radcliffe searches for what you do, your…
Your Google Business Profile often matters more than your website for local trade. The bits that move the needle, and the mistakes to avoid.
