Quick one this week… I want to talk about something that trips up a lot of local businesses, and it’s not really about clever wording or SEO tricks. It’s timing – and the ‘seasonal search spikes’. Searches for local businesses don’t happen at a steady drip all year round. They come in bursts. Nobody’s googling…
A while back someone showed me their new website on a phone in a car park in Nottingham, absolutely delighted with it. And it was lovely – Proper photography, nice colours, the lot. They’d paid a fair bit for it and wanted to show it off. Then they asked why nobody was finding it… I…
Getting reviews is the bit everyone worries about. I wrote a whole post on asking for them without feeling like a pest. But there’s a second half to it that hardly anyone does, and it costs nothing at all… Replying. Go and look at a few local businesses on Google right now. Pick a village,…
You’ve probably done it yourself this week. Stood in a car park, thumbed “coffee near me” into your phone, and picked one of the first places that came up without a second thought. Nearly everyone does it but what really happens when someone searches “near me”?? Well that quick little search is one of the…
This one sounds boring… I’ll be honest now. But it’s one of the reasons a perfectly good local business ends up further down Google than the place round the corner that isn’t half as good. And it’s free to fix. So if you’ve asked yourself why your name, address and phone number have to match…
