Local SEO in Southwell
Every week Southwell fills with people who have never been before, holding a phone and deciding where to spend the afternoon. No local knowledge, no loyalty. They take whatever Google and ChatGPT hand them. I make sure that includes you.
You are selling to two completely different people
The first is your regular. Lives in Southwell, knows where you are, walks past twice a week. You do not need Google for them, you need to not annoy them.
The second has parked up near the Minster, has two hours to fill, and is standing on King Street with a phone in their hand. They have no loyalty and no local knowledge. All they have is whatever Google and ChatGPT decide to show them in the next four seconds.
That second customer is entirely winnable and most Southwell businesses are leaving them on the table. Not through laziness. Usually just because nobody has ever explained that opening hours being wrong on a bank holiday costs you an actual afternoon of trade.
The visitor stuff that actually matters
Accurate hours, including the odd ones. Photos taken this year rather than in 2019. A category that says what you really are. Reviews that are recent enough to look alive, and answered, because a visitor reads the replies more carefully than the reviews.
And the boring backbone underneath all of it, which is your Google Business Profile done properly and your details matching everywhere they appear. I know. Riveting. It is still the thing that decides whether you appear at all.
Who I work with in Southwell
Independents mostly. Cafes, shops, salons, therapists, guest houses, and the trades working out of the villages around. Businesses where one good weekend shows up in the month.
My client list stays small on purpose, so when it is full I open a short waiting list instead of overcommitting.
Where else I cover
Southwell, Halloughton, Upton, Fiskerton, Bleasby, Thurgarton, Farnsfield and Edingley, then south through East Bridgford and Bingham towards Whatton, where I live, and east to Newark. About twenty minutes between us, most of it behind a tractor.
If you are in a village I have not named, ask. The list is where I usually am, not where I stop.
Website help for Southwell businesses
A visitor who finds you and then meets a slow, confusing website just goes back to the results and picks somebody else. Being found and being worth clicking are two different jobs, and I do both. Whatever your site runs on, website help is the starting point.
There are separate pages for WordPress, Wix, Squarespace, Shopify and HubSpot if you want the detail for whatever yours is built on.
What the work actually involves
Get Found, £599 one-off. The big fix, done once over about two months. Profile rebuilt, website tuned, listings corrected everywhere including Bing and Apple Maps, structured data added.
Stay Found, £99 a month. Weekly Google posts, pages kept right, every review answered, listings maintained.
Watch, £29 a month. Monthly checks on your listings and the AI answers, with a report you can read in two minutes.
No lock-ins, 30 days notice on the monthly plans, and you own everything I build.
Questions I get asked
Ask me anything else you are wondering about.
Does this help with visitors as well as locals?
Visitors are where most of the gain is, because they have no other way of choosing you. Locals already know you exist.
How much does local SEO in Southwell cost?
£599 to set up, £99 a month after, or £29 a month for monitoring alone. It is all published.
My photos are years old. Does it matter?
More than almost anything else on the profile. Fresh photos get looked at, and people decide whether to walk in based on them. It is one of the mistakes I see most.
Could I do it myself?
Yes, and plenty should. Here is the honest version of whether paying somebody is worth it.
What about AI recommendations?
Somebody planning a day in Southwell now asks ChatGPT where to have lunch. If it cannot find you clearly, it suggests somebody else. More on getting into AI answers.
What happens first?
A free visibility check. One honest page on how you look today. Useful whether or not you hire me.
Ready to get started?
Have a look at the three ways of working with me and pick whichever suits where you are right now. You can move between them whenever you like, and there are no lock-ins to worry about.
See the plans and sign up